![]() ![]() I'm publishing a book called "How to Achieve Corporate Stupidity - And Make It Work For You". it will trickle down to white hipsters (urban outfitters, sneakerheads, etc) with success as long as they play their cards right. This is just recognition of a trend that already exists like those captain crunch with fistful of dollars shirts that you see in urban areas all the time. there is plenty to work with here, and if the people at kellogg know about street culture, it will be a great success. culture on the client side is the most important thing- you can't just hire a cool agency and "sprinkle magic branding dust on it" (to borrow a phrase from john moore). ANYTHING can be a lifestyle brand with the right people involved. Maybe they could start selling "Honey Smack-Downs." I'm not sure if this will keep kids from being beat up. It won't really have an affect beyond this niche though.Įd, unlike the Urban Outfitters t-shirts, these lack hispter irony or a dead-pan attitude. This is totally directed to the Urban Outfitters crowd. Seems like "we have this cool domain for kids, let's figure out what to do with it" syndrome. If they pull that off.what's next?! Rebranding of teletubbies in clothing for street cred? Maybe a little big bird action? Then again Elmo is the bomb. ![]() A line of Strip Clubs sporting Barney? The Disney sponsored mosh-pit? I can't think of a worse idea for a brand targeted at little kids. ![]() Did you just hear that? I think Kalle Lasn just burst a blood vessel. By Armin on Apr.17.2008 in In Brief › Link ![]()
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